How Cloetta elevated recognition and achieved 100% engagement

Meaningful benefits under one roof

Cloetta wanted to enhance their employee value proposition and support their people with more than just freebies.

HR business partner, Darcie Evans, explains:

“We have merchandisers who work out in the field, office workers and remote workers, so we wanted a solution that was varied and accessible enough to provide value for everyone.”

Perkbox’s mobile-first platform seamlessly connects with every employee regardless of their location or work style, while providing meaningful support to enhance their experience:

“In our industry, there are challenges around sugar tax, rising produce costs, supply chain issues… Then there’s UK-wide issues such as the cost-of-living crisis. Perkbox has helped us be there for our people not just with discounts, but with support for their mental and physical wellbeing.”

100% engagement unlocked

During onboarding, Cloetta’s HR team provide new starters with a range of communications supplied by Perkbox - including emails, posters and competitions.

Employees are also encouraged to register on the platform with their personal email so that they can use their perks on the go.

Promoting engagement from day one has had a great impact on uptake:

“As of today, 100% of our employees have an active Perkbox account. We’ve also had over £36,000 in savings over the last 12 months and it’s great to see that staff are using the platform to help with their living costs.”

The platform has also helped Cloetta’s workforce make financially stressful seasons like Christmas more manageable. Darcie says:

“Employees love saving up their monthly points to use at Christmas or specific times throughout the year – and 95% of employees interacted with the Perkbox platform during the last festive season.”

Creating a culture of recognition

With Perkbox, Cloetta has made recognition easy and meaningful. Managers can now give Reward points for long service, during 1-2-1s, or as “little thank yous,” shaping a culture where everyday contributions shine.

“Our managers use the platform for reward and recognition. I’ve had great feedback around how much they enjoy the fact they can recognise staff by popping them a note or sending them some points.”

But it’s not just managers who are shaping a culture of recognition through Perkbox:

“It's fantastic to see all 240 of our employees recognising each other without needing a push. It’s great for engagement that all employees use it as a touch base for acknowledging one another!”

Enhancing value for employer and employees

Perkbox has helped Cloetta save valuable time and resource by consolidating HR functions and streamlining the employee experience through one simple platform:

“We used to do everything separately: length of service vouchers, Christmas vouchers, little thank yous. Now having it all under one roof is something I can easily report from. I can show my management teams the savings we've made with Perkbox, how people are interacting with the platform, uptake… Everything can be controlled and managed on the system rather than having multiple channels.”

By offering benefits that extend beyond standard perks, Cloetta has enhanced its brand appeal in recruitment, providing meaningful wellbeing support that resonates with candidates:

“The wellness content is hugely attractive for us when offering jobs and we make sure that new starters know they have 24/7 access to this support. This, along with the reward and recognition features offered by Perkbox, have definitely helped us with employee engagement and talent attraction.”