How Wood Mackenzie achieved stratospheric engagement - straight from launch

About Wood Mackenzie

Wood Mackenzie is a global data and analytics company helping businesses move toward sustainable energy solutions. Headquartered in Edinburgh, it is home to over 2,000 employees across 31 countries. 

Even with a workforce spread across the globe, their culture is one of their biggest strengths. The teams are kind and supportive, as Colin, their Reward & Mobility Manager for EMEA and APAC, says.

“The culture at Wood Mackenzie is one of our greatest assets. We have a positive and collegiate working environment with no real feeling of hierarchy. This allows us to effectively work across teams and departments to achieve our strategic goals.”

Enhancing their financial wellbeing strategy 

Looking to build out their financial wellbeing strategy and support employees with rising living costs, Colin and the team searched for a benefits provider that could accommodate their global workforce in a cost-effective way. 

“Many companies offer third-party benefits platforms, and we felt that was something we wanted to provide for our employees. Cost-of-living pressures affect everybody in some way, and we wanted to provide a resource to help our employees navigate through it that would be a part of our financial wellness strategy.”  

"We were looking for a very cost-effective benefit solution that could be launched globally and at pace. And Perkbox, well, you could do that. That’s what made it so attractive." 

An all-round solution 

Perkbox ticked all the boxes—and then some. What began as a search for an affordable benefits solution uncovered a platform that offered even more value than they expected. 

“The cost was excellent, and Perkbox's style aligns closely with how we communicate at Wood Mackenzie.”

“The wellness content was a real bonus. We were not expecting that, and it set Perkbox apart from the competitors. I don’t think anything comes close technology-wise.” 

Practicing what we preach 

Of course, Perkbox continued to exceed expectations. From the intuitive platform design to the standout experiences across sales, onboarding, and customer success support, Colin and his crew were wowed throughout the journey. 

“I've been impressed with the team at Perkbox—an effective working relationship is a crucial part of launching projects like these. When you feel you can reach out to approachable, knowledgeable people, the rest becomes much easier.” 

Setting up for a successful launch 

You can’t reach space without a successful launch, and launching employee benefits is no different. Thanks to a positive initial relationship with the team, a simple setup, and ongoing support, over half of employees activated their accounts within the first 10 days. And after 90 days? Over 82%. 

“Adding employees to the platform was straightforward. Testing was intuitive—we could just log in, see everyone was there, and check everything was set up correctly. Since we had access to Perkbox after signing and pre-launch, we could explore and get to know the platform, making sure we were well-prepared for the launch.” 

We have lift-off!

“Initial feedback showed that employees were excited about the launch, and it landed well. Our sign-up rates surpassed expectations—around 80% of the company—which is about 1,700 people.”

Organic platform engagement

When it comes to engagement, it didn't take long for employees to dive in and start saving—a testament to the easy-to-use app and variety of discounts on offer. But an unexpected phenomenon that Colin and the team had not anticipated soon emerged… 

“Our employees organically, and without prompting, started using the recognition feature to send thank-you messages. It took off, even though we had not featured this in our initial comms, but people are using it.” 

“This all comes back to how intuitive the platform is. You can go in, play with it, and things just work and make sense. That is important because if that does not happen, employees will lose interest.” 

Into the stratosphere

Perkbox’s impact on Wood Mackenzie’s mission to support employee financial wellbeing—in such a short time, might we add—has been nothing short of remarkable.

“We can see that £45,000 has already been saved, which has a huge impact on the cost of living and was a key driver for us bringing in Perkbox…The financial commitment of the company for the potential benefits, for our entire workforce, made complete sense to us.”